Shafaq Jaffery has been serving the Pakistani community in Australia for over 14 years in various capacities. She has housed and supported victims of family domestic violence using a wholistic approach within her own home. She is the founder and CEO of Pehchan TV and Public Officer of the Australian Humanity Support Group. She is a journalist and social activist and has worked across community and stakeholder engagement, event management, and cross-cultural community support.

She is a strong advocate of the empowerment of women. Shafaq’s dream and vision is to create an organisation for Pakistani women and men to achieve their full potential. By meeting the cultural and linguistic (CALD) needs of this demographic and as a result empowering the whole community. Through this association she aims to provide a platform where women can thrive and succeed which is also highlighted in her slogan “Together We will Rise”.