The most critical way to empower people is by bringing them together. To engage across community demographic, APWA is implementing a strong digital campaign for membership. We bring it down to one key element, the use of mobile phones. Our seniors, first generation migrants and baby boomer population have mobile phones and a WhatsApp phone profile at the very least. We connect using tools detailed below and Pakistani languages to create awareness of our organisation, the work we do and services available. Once individuals become members, they communicate the assistance they either seek or can provide. Our leadership team are champions and role models for community and stakeholder engagement to generate interest and ensure the message is spread as wide as possible.